Concept Work · Austin, TX

Redesign concepts for small businesses that deserve a better first impression.

Each of these is a single-page concept — designed on the business's own photos and words, then shipped as a live link. It's a direction to react to, not a finished site: like it, and we build it out for real.

3 businesses 5 live concepts Built on real content Zero templates

Featured Concepts

Live ConceptDearing Automotive concept redesign
Dearing Automotive · Auto Repair

50 years, finally on screen

A family shop that's served Austin since 1973 — rebuilt around its real story, its real photos, and a warm, confident identity worthy of the name.

View live concept
Live ConceptExcalibur Auto Repair concept redesign
Excalibur Auto Repair · Auto & Diesel

A legend, forged in steel

North Austin's full-service shop since 1990 — its knight-and-sword identity elevated into a premium, heraldic steel-and-brass direction. No kitsch.

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Live ConceptBearden Automotive concept redesign
Bearden Automotive · Toyota Specialist

One marque, done cold

Austin's independent Toyota, Lexus & Scion shop — a type-forward identity in their own maroon, built around the one thing they do better than any general shop in town.

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One brief, three directions — Dearing Automotive

Direction ADearing concept — dark garage direction
Direction A · Bold Dark Garage

Punchy & modern

Deep navy and amber pulled from their own signage, condensed display type, full-bleed hero. High-energy and unmistakable.

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Direction BDearing concept — heritage editorial direction
Direction B · Heritage Editorial

Warm & timeless

Bone paper, oxblood accent, a characterful serif. The trusted-institution feel of a shop profiled in a good magazine.

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Direction C — the warm mix of A's layout and B's palette — is the featured Dearing concept above.

01

Their content, not stock

Every photo and line of copy comes from the business's own site. It's their brand — reimagined, never faked.

02

A direction, fast

One striking page, live on a real URL in a day. Something to react to before anyone commits to a full build.

03

Built for real when you're ready

Like what you see? Send edits and photos, and the concept becomes the real, multi-page site.